Verve is India's premier and only home-grown luxury and lifestyle magazine for women that has been in publication since 1995.Verve was launched in 1995. Anuradha Mahindra, wife of industrialist Anand Mahindra, is the founder, editor and publisher.

Mala Vaishnav is the managing editor of the publication and Falguni Kapadia is the CEO. Verve magazine is an Indian magazine, not owned or run by a foreign company. About 80 per cent of its readership is in cities. The south Mumbai-based publishing organisation also produces specialised in-house magazines, coffee-table books and supplements for leading brands.