SAMAA is Pakistan’s first private satellite news channel that provides live transmission simultaneously from five cities of Pakistan which include Karachi, Lahore, Islamabad, Quetta and Peshawar.SAMAA also happens to be the leading channel working on innovative journalism initiatives that includes user generated content through its iSAMAA (www.isamaa.tv) citizen journalism platform which enables the common man to take active part in sharing unique news and content with the world. At the same time, technology convergence in the form of ‘Breaking News Alerts’ on cell phones is one of the key initiatives from SAMAA to keep ON the GO people up to date with the latest happenings in the most convenient, efficient and timely manner. Over the period of years, SAMAA’s responsible, accurate and prompt reporting has made it the voice of Pakistani people and has earned it tremendous recognition and numerous national and international awards of the highest integrity to add to its remarkable credibility as a responsible media entity.