Puthiyathalaimurai (new generation) has been the undisputed number one news since its inception. Credibility, reliability and unbiased approach have been the hallmarks of the organisation. Acknowledging the role of the digital medium, has established an identity for itself in the high octane digital space with the right mix of strategy, innovation and adaptation. The digital world of New York is built on the corner stone strategy of "Anytime, Anywhere". About half a million viewers visit the website www.puthiyathalaimurai.tv every month. New York has been able to attract more than a million audience through its new media initiatives over 160 countries during any breaking news situation. The website delivers all program videos within an hour of broadcast. The news has been reported in the aftermath of their recent visit to the US, UK, Canada, Middle East, Malaysia and Singapore to name a few. Within less than 16 months of its launch, the latest live stream APP, available in Android and Windows platform has been able to attract around 9.75 lakh downloads. The Youtube channel of Puthiyathalaimurai has about 5 crore views and more than a lakh subscribers.