Jagat Darpan(World Mirror) is a Gujarati language Gujarati newspaper in Gujarat,India owned by Mama's Group.It is one of the highest circulation Gujarati Weeklies, with the most number of editions in Gujarat.In 2005, the Gujarat-based Mama's Group identified Surat, Gujarat as the city with highest potential for the launch of Jagat Darpan. It surveyed 12000 households, with a team of 105 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Jagat Darpan, while the rest were given a certificate of appreciation. The team was trained to reach out to 12000 households in Surat, in a time span of 40 days. The newspaper was launched in Surat on 2005, under the name Jagat Darpan, as No. 1 with 12000 copies. Within 15 months, it entered two more cities of Gujarat are Surat and Vadodara. To counter the Mama's group's threat, the leading Gujarati newspapers came up with Black & White pages, price reductions and several high-value customer offers. However, by 2009, Jagat Darpan became the largest circulated Gujarati Weeklies with 12k copies.