The on- air presentation language of Aamar 106.2FM is 100% Bengali (being the only private FM station to do so ) with programmes designed to appeal to sophisticated, contemporary, urban Bengali listeners, aged between 24 and 44 years, in middle and upper socio-economic groups.Aamar 106.2FM plays Kolkata’s best music mix for listeners, from the 70’s, 80’s, 90’s and today, ranging from Bengali popular songs to the best of Hindi film music. The station reflects the wide variety and rich history of contemporary popular music produced in Kolkata and West Bengal, along with special lifestyle features and exciting radio contests and promotions, designed as relevant to the target audience and with prizes these listener’s love to win.The Aamar 106.2FM image portrays all that the upwardly mobile Kolkatan is attracted and is a talking point amongst Bengali’s in Kolkata, where neighbours and friends are encouraged to relate to the station and exchange views on what the station offers.